• DATE: February, 2016
• CLIENT: Lexus
• ROLE: (Team One Advertising) 3d Motion Graphics, Camera Tracking and Logo Animation

Interesting fact: Throughout this project there are subtle reflections on the graphic call outs. I used the footage to create HDRI reflection maps that are used to mirror the environment on the surface of the text. It may not have been necessary but every detail helps sell the effect.

Software: After Effects, Cinema 4D